DANNY TORRES, FIREFIGHTING, AND HIS GRANBERG MILL
With what started as a passion for chainsaws and tree cutting, Danny Torres turned these sawyer skills into his business, Deadwood Revival Design. Based out of San Luis Obispo, CA, Deadwood Revival is a wood and steel fabrication outfit. One day, while talking with a friend, Danny listened as his buddy told him all about his Granberg Mill and how he had planned to use it while learning how to cut. After hearing him continue to talk about how he was going to use the mill to start his own woodworking business, Danny was sold. Right there he committed to buying his own Granberg Mill, even though he didn’t yet have any experience other than as a sawyer!
Another motivating factor was the devastation that he saw while working as a firefighter. After putting out several forest fires, Danny has faced firsthand the problems that we’re facing with National Forestry in America. Seeing the waste from these disasters and noting the vast amounts of lumber that were being incredibly under-used, Danny sought to make a change.
GETTING OFF THE GROUND
Danny was introduced to his current partner Pepe (Steel Fabricator) and they snagged their first project by way of Pepe’s former architecture school professor. After the professor gave them the recommendation, they put in their bid for designs at a coffee shop called Contraband. They won the bid and Deadwood Revival continued to grow.
THE VERSATILITY OF THE GRANBERG MILL
Deadwood Revival is strictly run off of the Granberg Mill. Their general consensus is that the Granberg Chainsaw Mill definitely makes their work more user-friendly, accurate, easy to work with, and mobile – all things necessary to the continued growth of the business!
GROWING THE BUSINESS
Danny and Pepe are looking to dive deeper into the marketing world and growing beyond word-of-mouth, Deadwood is constantly trying to grow their social media presence through Instagram and their website. Currently, they also take photos of every step of the process and share it with their customers to create a fully-involved experience. Their philosophy is that if the customer is bringing nature inside their home, they deserve to be a part of the process outside of the home.